Modefabriek 2026: Where Fashion Meets Experience
Fashion is no longer just about collections, it's about creating moments that inspire, connect and leave a lasting impression. That vision came to life during the SS27 edition of MODEFABRIEK, which transformed TAETS Art and Event Park into a vibrant destination where fashion, creativity and hospitality came together.
A Dynamic Experience
This year's edition introduced a new floor plan, utilizing multiple buildings across the TAETS site, including Yada Yada, Building 41, Building 43 and the Muza Hall.
The result was an open, accessible layout that encouraged visitors to move naturally through the venue while discovering both established brands and emerging labels.
The Event Garden as a Brand Playground
One of the most striking aspects of this edition was the activation of the outdoor areas. Rather than simply exhibiting products, brands created immersive environments that reflected their identity.
Summum transformed the outdoor space into a cinematic French-inspired setting complete with a Ferris wheel, live musicians and signature Breton stripes, creating a memorable meeting place for visitors.
10DAYS welcomed guests into its "House of Ease," where lounge music, healthy refreshments and a glamping-inspired atmosphere perfectly translated the brand's philosophy of effortless movement and comfort.
Elsewhere, JC Sophie created an intimate outdoor bistro where visitors enjoyed lobster rolls and canapés in a relaxed setting, demonstrating how hospitality continues to play an increasingly important role in brand presentation.
These carefully curated experiences highlighted how outdoor event spaces can become powerful storytelling platforms, adding another dimension to a trade fair visit.
Discovering New Brands
Modefabriek has always been a place where new ideas find an audience, and this edition was no exception.
Emerging labels such as Vander Amsterdam made their debut, while brands like Heyb Club returned to build on connections made during previous editions.
Established names also used the event to mark important milestones.
Mexx celebrated its 40th anniversary with a refreshed visual identity and a renewed focus on Dutch design influences, showcasing how heritage brands continue to evolve.
More Than a Trade Fair
Throughout the venue, visitors discovered experiences that extended beyond fashion itself.
From browsing curated fashion books at the American Book Center pop-up to receiving live fashion illustrations, the event offered moments to pause, engage and connect.
Food and beverage concepts were thoughtfully integrated across the site, with coffee bars, healthy snacks and hospitality points creating natural spaces for conversation and networking.
Celebrating 30 Years of Modefabriek
This year also marked the 30th anniversary of Modefabriek. A refreshed visual identity, new signage and a tribute exhibition honoring iconic Dutch shoe designer Jan Jansen reflected both the event's rich history and its continued evolution.
